The main image is in black and white, but using a high
contrast so the Model looks classy and rich. This positions the audience to
feel like they could become this successful person and by reading this magazine
they can achieve this. The grey tones also modernise the magazine. Colours are
then used for typography so that it stands out on a shops shelf. Black, orange
and blue are the main colours used here, they are all non-gender specific
colours, widening the demographic of the magazine.
The model is placed in the centre third of this medium shot making
them appear strong; hands in the pockets connote a relaxed vibe. He is dressed
in white to juxtapose his skin tone and make his face the focal point. He is
angled slightly right which softens the image. There is no dead space on the
cover and text partially covers him but the middle third is left clear. The models
head covers 2 letters of the masthead and this is ok because if this magazine
is well established then the consumer already knows what it called.
The coverlines advertise college life to be desirable. They show
technology, style and social life creating the ideology that this is what
college life will consist of and the magazine is a good guide to it. There is
nothing showing a negative side to college life because that would change the
magazines demographic and ideology. By placing the coverlines so tightly around
the model it gives the ideology that he endorses and has a lifestyle like this.
One of the first coverlines the consumer will look at will be the underlined
ones as it signifies importance. ‘University if South Florida’ gives the
magazine a location ideology of sun etc.
Overall this magazine is a conventional modern college
magazine aimed at aspiring professionals. It represents achievement and success
and positions the consumer to desire a bright future.
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