After doing a questionnaire about what the audience would
demand from the product of a college magazine we have identified main point to
help with content and sales.
The results told us that 55% were female and 45% of the
people we asked were male. This will help the colours etc. and the demographic
at which the product is aimed. 70% of
the people we asked said they would not be happy or prepared to pay for a
college magazine, so from this information I will probably make my magazine
free. To make more people inclined to purchase a magazine they would want
things included like free things, student discounts, music news and college
information.
80% of the people surveyed regularly check their college
email so it would be a good idea to send out emails advertising the college
magazine and updates on its release as it will ensure an audience. Half of
people asked said they feel the magazine should be released every month. 25% of
people said that they would be prepared to contribute to the magazine.
When asked on what content is desired the modal answers
were: music, sport, college information, gossip, competitions and events. Front
cover recommendations included bright colours, images of students and for those
images to be produced by students. Everybody that answered the questionnaire
said that they do not read the college magazine now which tells us that the
product is not working and needs to be renovated and relaunched.
No comments:
Post a Comment